![]() ![]() When you join JW Player, you are not just joining a company or a team but a family. Flexible with job role and responsibilities as priorities shift.Proven verbal, written, storytelling, and visual communication prowess. ![]() Demonstrable track record of launching and growing innovative products.Exceptional storyteller with a strong, data-driven point of view.Thrive in a fast-paced environment with the ability to manage multiple priorities.Ability to speak the language of product and sales teams fluently.Demonstrate experience working with sales and partners to drive GTM strategies.Well-versed in market research and survey design.Experience with using messaging frameworks to develop positioning and messaging.BA or BS degree or equivalent experience.4+ years of product marketing experience in B2B SaaS – experience within the online video platform space a plus.Track, measure, and report against marketing objectives.Build product-oriented content to support sales enablement, partner enablement, the website, and events, to name a few.Partner with sales enablement to help them communicate the value of JW Platform and develop sales tools that facilitate the selling process.Partner closely with Product Management to help guide the product strategy and develop compelling narratives.Conduct primary and secondary market research for the purposes of gaining insights into customer needs and for the development of thought leadership and other content, such as webinars.Develop product positioning and messaging that differentiates JW Player from competitors in the market.Collaborate with other marketing teams to support GTM plans and execute demand generation tactics.Partner with Product, Sales, and Customer Success to build and execute the go-to-market (GTM) strategy and plans that align to revenue, adoption, and pipeline generation goals.The role requires strong market research skills, writing skills, and the ability to learn new products and markets quickly.Īs a Senior Product Marketing Manager, you will: Product marketing at JW Player plays a central role in defining the market opportunity, conducting competitive intel, defining core market positioning and coordinating go-to-market (GTM) product launches. The goal of the marketing team is to build awareness and drive demand for the leading online video platform for businesses that rely on video. The marketing team at JW Player is a small team with big ambitions. Each month, there are over 1 billion viewers across 2.7 billion unique devices consuming video on JW Player’s technology. Founded over a decade ago as an open source video player, JW Player’s technology platform now powers digital video for hundreds of thousands of businesses across NA, EMEA, APAC and LATAM. JW Player is the leading video software and data insights platform that gives our customers independence and control in today’s Digital Video Economy. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |